Light blue event lanyards with The Focused Leader printed in medium blue hang ready for attendees to pick them up.
A man stands behind a custom event booth with the BusinessAccelerator logo, smiling as he talks to people walking by.
Two people laugh while standing behind an event booth. The custom booth header reads "Help Desk" while the custom column covers show The Focused Leader icon from the logo.

This custom help desk header and the column covers let attendees know where they could get answers to their questions.

The BusinessAccelerator Lounge provided a premium event experience for members of Michael Hyatt & Co.’s business coaching program.

The Focused Leader Event Visuals

For their event called The Focused Leader, Michael Hyatt & Co. (now Full Focus) needed collateral and signage that carried the brand well and provided attendees with a smooth customer journey. They absolutely nailed the event, and I enjoyed supporting them with design for lanyards, banners, backdrops, help desk installments, and other signage.

Event attendees enter The Focused Leader event. Popup banners and foam core signs show them where to go and when the doors will open.

And signs at the entrance helped attendees know what to expect from the moment they arrived at the venue.

Event photos: Parker Young

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