MNA Rebrand

MNA (Mission to North America) is a religious organization with more than 75 years of history in the US. They needed to update both their look and their messaging. With their look, we worked to give them a strong, modern logo with bold color options.

This image shows the old MNA logo with all lower case letters and a light blue semi circle on the right. A light gray arrow points to the new logo with all capital letters, and a church steeple in the negative space to the right.

Before (left) and after (right) the rebrand.

The primary, horizontal, and icon variations of the new MNA logo are shown on this page from the brand guidelines.

The new logo is simplified and features a modern font. To preserve familiarity, we kept blue as their main color but updated the tones to a blue that is both current and classic. The negative space between the M and N reveals the top of a church steeple as a tribute to their mission to serve local churches.

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